The legal battles facing eSports
The Fortnite World Cup made a 16 year old boy a millionaire. Esport is set to become a billion dollar industry and BLM’s Arthur Caplin examines the legal challenges facing such an industry.
Speaking to Business Cloud, Arthur says, “Thanks to a potent combination of celebrity endorsements, the rise of streaming platforms such as YouTube, Twitch and Facebook, and the popularity of video games as a whole (some games regularly attract up to 850,000 players per month), eSports has generated significant mainstream popularity over recent years.
“Like any sport that attracts public attention and involves large sums of money, there are various legal issues which brands, influencers and eSports players alike must take into consideration. Drafting contracts, negotiating television and online streaming rights, branding and merchandising deals and intellectual property (IP) usage all require legal input.”
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