Steve Kuncewicz speaks to The Times - Raconteur about Intellectual Property law and new product development

Steve Kuncewicz speaks to The Times - Raconteur (supplement) about Intellectual Property law and new product development. Steve's advice on protecting the idea as it develops in 7 Crucial IP steps on your Innovation Journey is that “Documenting every stage of the process is the best start, from ...the specific size and dimensions of the product, and locking down any freelancers or employees into suitable contractual terms which transfer the IP rights into what they create for the business.”  On the topic of commercialisation, Steve added: "Throughout the product’s journey, your IP and wider business strategies need to go hand in hand. “Otherwise the product you’re looking to develop may never realise its full commercial potential.”

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Steve
Kuncewicz

Partner, Head of Creative, Digital & Marketing sector group

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