Ronaldo & Pogba: the risks associated with sports sponsorship

Steve Kuncewicz, Head of Creative, Digital and Marketing and Partner at BLM, questions how brands could pay the penalty after Cristiano Ronaldo replaced a Coca-Cola bottle with water at a Euros press conference and Paul Pogba removed bottles of Heineken from his table mid-conference.

Writing for The Drum, Steve said: “With brand safety at the heart of any major marketing strategies, working with bigger personalities with strong views looking to sway their audience, rightly or wrongly, may become a riskier proposition over time. If they were working directly with a social media influencer, then there’s certainly a greater opportunity to hold them accountable and exert more control over what they say.”

Click here to read the article in full on The Drum.

Disclaimer: This document does not present a complete or comprehensive statement of the law, nor does it constitute legal advice. It is intended only to highlight issues that may be of interest to clients of BLM. Specialist legal advice should always be sought in any particular case.

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