Ronaldo & Pogba: the risks associated with sports sponsorship

Steve Kuncewicz, Head of Creative, Digital and Marketing and Partner at BLM, questions how brands could pay the penalty after Cristiano Ronaldo replaced a Coca-Cola bottle with water at a Euros press conference and Paul Pogba removed bottles of Heineken from his table mid-conference.

Writing for The Drum, Steve said: “With brand safety at the heart of any major marketing strategies, working with bigger personalities with strong views looking to sway their audience, rightly or wrongly, may become a riskier proposition over time. If they were working directly with a social media influencer, then there’s certainly a greater opportunity to hold them accountable and exert more control over what they say.”

Click here to read the article in full on The Drum.

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